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How B2B Brands Can Use TikTok Without Ruining It

Contently - Strategy

With that in mind, consider taking a step back from self-serving, promotional content and letting your employees post some videos of their snoring pets–because what’s more amusing than that? By focusing on personal finance advice or small business tips, finserv companies can cover basics and build trust in a relatable way.

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Tech Tools We Love for Solo PR Pros

Solo PR Pro

Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. This is the perfect tool to begin to capture your business systems. Sighted is an online invoicing tool perfect for small businesses and solopreneurs. Newspaper Map.

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What is a Press Release and Why is It Important?

5W PR

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. Additionally, because it’s easy to create, publish, and distribute the press release, companies have an easy time sending out multiple press releases when necessary.

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How to Prepare a PR Crisis Plan

Prohibition

Your employees and stakeholders could be made to look incompetent or immoral. Something that could seriously damage your business but also has the potential to be resolved favourably if you respond correctly. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

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Your Brand As Media

Journalistics

It’s the essence of the strategies behind American Express’ OpenForum , which provides news and information for small businesses on par with Inc. Remember that time when you almost went out of business? What about that one employee you have that does something amazing outside of work? How did the company get started?

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