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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March.

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4 Corporate Communications Lessons From Hurricane Harvey

PRSay

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

employees, investors, etc.)? Just last week, for example, I talked with a man waiting in line to board an airplane in London as I returned from teaching a seminar in Nigeria. – Grunig – Facing up to Facebook I believe the new media are perfect for practicing the two-way symmetrical model. He broke out in laughter.

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Cybersecurity, Human Error and Online Reputation

David PR Group

The other day, I attended a seminar at another accounting and consulting firm called MBAF in Miami. At the seminar, information technology professionals, cybersecurity experts and even the FBI confirmed that the biggest weakness in cybersecurity remains the human element. Interestingly, one of the main themes was human error.

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PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

Stuart Bruce

There has been a drop in event-based training: conferences and events have dropped by 6% to 41%; and seminars and roundtables have dropped in rating by 16% to 27%. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick. You can connect with her on LinkedIn.