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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Content picks PR ethics. Trust but verify.

Analysis 151
Analysis Tools Software SMB 151
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On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

JUNE 13, 2014

Today, Edelman joins other agencies — including Ogilvy & Mather , Burson-Marsteller , FleishmanHillard , Ketchum , PNConnect , Peppercomm and Allison + Partners — in affirming a commitment to abide by Wikipedia principles and ensuring that employees and clients do the same. BBC , "PR firms pledge ''ethical'' use of Wikipedia".

Wikipedia 44
Wikipedia Agency Ethics Reddit 44
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