Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]
Sword and the Script
OCTOBER 3, 2023
The classic BuzzSumo tool will also allow you to analyze the reporter’s activity such as: Number of articles created on topic; Total engagement of articles on topic; Recency of published content; Facebook, Twitter, Pinterest, and Reddit engagement; and Number of links driven. Content picks PR ethics. Trust but verify.
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