January, 2010

Will a Facebook Ad Land a PR Job Seeker His Next Gig?

Bad Pitch Blog

Here''s a good pitch of a different breed. Checking into Facebook a few days ago, I noticed the ad above. Impressed by his approach, I offered Grant a guest post on The Bad Pitch Blog. So here is his post.

Slick’s Twitter Pitch Fit

Bad Pitch Blog

Slick’s Twitter Pitch Fit This is the first pitch wherein I can out the author because they pitched me on Twitter in plain, permalinked view of the world. This bad pitch shows a clear lack of understanding of Twitter.

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"There Be No Vapor": A Lesson In Good Pitch Practice

Bad Pitch Blog

Last week I was quoted in a major (so to speak) publication saying that most corporations put out vapor like it''s flowing water. The question reached my messy desk: What is and what isn’t vaporous today?

Boilerplating the "About" Copy

Bad Pitch Blog

From the "how to end on a lame note department," we bring you the boilerplate. We first wrote about this infinitesimal but iconic news release ending back in 2006.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

NBC: A Corporate PR Disaster

Bad Pitch Blog

Gosh, don’t you think all conglomerates would have learned by now how quickly they can be damaged by not checking in with their customers? Who remembers how Tropicana disastrously changed their carton without asking if anyone loved the old one!