December, 2006

Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

New Year’s resolutions are crap. It takes more than a new calendar and blind optimism to make a change in your life. But the Bad Pitch blog tries to provide timely, relevant content.

Print 52

Bad Pitch Book Review: Can We Do That?!

Bad Pitch Blog

Just finished reading Peter Shankman’s book, Can We Do That?! It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction).

Brand Dysfunction

Bad Pitch Blog

It''s not our thing to make fun of folks, but heck it''s Christmas so I say, let''s do it! Ed Begley is an ok actor and I liked him on St. Elsewhere, he was craggy good as the hairdresser and Ruth''s love interest on Six Feet Under.

Brand 52

Who Pitched Christmas?

Bad Pitch Blog

Slick here. On behalf of the Bad Pitch Blog, I want to wish you and yours all the best during this holiday season. I’m all about the c-word and the 3 ho’s. These guys are a bit more politically correct. Anyways, they tell me I’ll be working over the break, but who knows.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Creative Use of ProfNet Gets Ink

Bad Pitch Blog

If you’re hoping for a gift from your employer this holiday season, cross your fingers it’s ProfNet. Anyone getting this service can tell you it’s equal parts entertaining and educational--all while bringing solid media leads to you via email.

(Why) Should We Bother

Bad Pitch Blog

Boy + Girls: Let’s pause from talking about Katie Holmes and Tom Cruise’s “relationship” to wonder if PR professionals have become unnecessary. Does anyone need us anymore? Keeping clients happy was once a cakewalk. PR professionals merely had to write up press releases with some good words in them, get the messages right, and pick up some ink. Then suddenly everyone became aware of the capabilities and value of so-called real PR.