Sun.Jul 14, 2019

Content Promotion Strategies: How to Supercharge Your Content

B2B PR Sense

There's no doubt that content marketing is a powerful strategy. But what happens when the content you create doesn't get the attention you want? That's where content promotion strategies can help.

Infographic: A slew of saucy phrases that trigger online action

PR Daily

Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety. You can have the sleekest website in the world, but it’s a waste of digital space unless your copy is compelling enough to convert.

Caution Ahead: How a Good PR Pro Helps You Avoid Trouble

Garrett Public Relations

The benefits of having an experienced PR pro on board – be they a team member or a hired hand like a consultant – are clear. We help brands build, maintain and promote their reputations by sharing news and information via a variety of channels.

Missing males—why do household marketers still ignore men?

Agility PR Solutions

Traditional advertising has focused a great deal on the purchasing power of women in the home. Women continue to be considered responsible for some 80 percent of all household-related purchasing decisions.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Letter from Darlington: In praise of editors

Stephen Waddington

Feedback on your written work can be hard to take. You need to get over it if you want to learn and grow. I’m back up north this weekend in Darlington. I need to level with you. My wife edits almost every word published on my blog. It's all the better for it.

PR pulse: Americans believe tech giants have too much power

Agility PR Solutions

New research from strategic insights consultancy Grail Insights aimed to find out what U.S. consumers really think about giant tech companies and the vulnerability of their personal data. The question: Are corporations and government doing enough to protect consumer data privacy?