Sat.Apr 23, 2022

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The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. PR professionals can show the reputation of an athlete or team in a positive light. PR is all about managing relationships. In the sports industry, athletes and teams require the support of the public and other organizations. For that they require PR […].

Sports 195
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Is Netflix Content 'Good Enough'?

Mindful Marketing

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How old were you when you made your first solo shopping trip? If you’re a Boomer, Gen X, or Gen Z, your answer might be 8, 12, or even 18. Japanese youth apparently run errands much earlier—as in age two—to the amazement of many Americans who are now streaming the cultural curiosity.