Onclusive

AUGUST 10, 2018

A few months ago, after considerable vetting and research, I joined AirPR, the data science company for PR and Communications, as their CEO. I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. As I dug deeper, I learned that the team had also invented the Power of Voice metric, essentially an intelligent share of voice metric.

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Communications Marketing System Measurement 186

Presspage

AUGUST 10, 2018

Creating change in healthcare is difficult. It is an industry which moves slowly and cautiously. Creating positive change in healthcare public relations within health systems and hospitals can be just as difficult. In this article, we outline steps you can take to build a successful healthcare newsroom. Expand your content. When it comes to Healthcare PR, storytelling is incredibly important.

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Healthcare Publicity Storytelling Employee 60

Garrett Public Relations

AUGUST 10, 2018

It’s Friday, and you know what that means? Time to look back to see who found themselves in PR crisis mode this week. Which brands are in the hot seat? American Airlines It’s been a rough week for the airline, who’s been in the news with two crises. On Monday, the airline ended up in […]. The post PR Crisis of the Week: American, Wells Fargo and USC appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Presspage

AUGUST 10, 2018

What’s in a name? For all organizations, rebranding can be a daunting experience. Poorly executed rebrands have the potential to alienate loyal customers and members – just look at the stir caused by IHOP’s (fake, as it turns out) name change to IHOB. But Sourcewell’s decision was backed by years of research that demonstrated they had outgrown their old name, and a new name would be required to usher in a new chapter for the organization.

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Brand Branding Government Training 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Steve Barrett on PR

AUGUST 10, 2018

PR is in danger of being marginalized as holding company consortia throw earned media into the pot in the hunt for blockbuster integrated big brand media and creative pitch wins.

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