Sat.Jun 05, 2021

How many downloads make a successful podcast?

Axia PR

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you.

The Ineffectiveness of Angry Apology

Reputation Specialist Michael Toebe

Kelly Stewart. There are times when people, for any of a variety of reasons, don’t want to apologize. Yet they feel trapped and forced to do what they really don’t want to do, so they give in and say, in some form, “I’m sorry.” It rarely goes well.

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SolarWinds’ cyberattacks: A lesson in crisis communications management

Axia PR

Company responses to cyberattacks dictate public perception. After a major breach of SolarWinds’ network management software, various entities, including companies and government agencies, had various reactions in order to manage the crisis.

More Diversity Won't Mean More Dollars for Häagen-Dazs

Mindful Marketing

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.