Axia PR

JUNE 5, 2021

Before we dive into what makes a podcast successful, let's briefly define what exactly a podcast is. These are popular audio essays that cover anything from current events to hobbies, history, and more. If you need information or advice on just about anything, odds are, there’s a podcast for you. It’s no secret podcasts are one of the most rapidly growing industries in the world.

Industry 118

Industry Publicity 118

Mindful Marketing

JUNE 5, 2021

by Emilie Rush - digital media major and student director of The Pulse media hub at Messiah University As a student of marketing and a person of color, Häagen-Dazs’ new diversity-driven ad campaign quickly caught my eye. It reminded me of a very different campaign from 2013 that featured actor Bradley Cooper seductively spooning vanilla indulgence from the same premium ice cream company’s pints.

Consumer 65

Consumer Retail Community Company 65

Axia PR

JUNE 5, 2021

Company responses to cyberattacks dictate public perception. After a major breach of SolarWinds’ network management software, various entities, including companies and government agencies, had various reactions in order to manage the crisis. This post discusses the cybersecurity saga and how companies can implement efficient crisis communications management.

Crisis Communications 62

Crisis Communications Crisis Communications Software 62

Reputation Specialist Michael Toebe

JUNE 5, 2021

Kelly Stewart. There are times when people, for any of a variety of reasons, don’t want to apologize. Yet they feel trapped and forced to do what they really don’t want to do, so they give in and say, in some form, “I’m sorry.” It rarely goes well. This type of response to dispute, conflict or crisis doesn’t come across as sounding sincere and believable.

Sports 52

Sports Reputation Crisis Course 52

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.