Cision

DECEMBER 14, 2017

You may have noticed that a few things have changed around here. Today, we launched the new optimized version of our blog with the goal of better serving you — our readers. You will now find a more aesthetically pleasing look and feel, simplified content categorization and a slew of new features designed to help you find and share the content that matters most to you.

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Blogging Leadership Content Marketing Measurement 169

Shift Communications

DECEMBER 14, 2017

A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut of permission marketing and inbound marketing, all of which operates on the premise of “if you build it, they will come” The reason for much of this criticism of paid media i

Media 76

Media YouTube Agency Resources 76

Beyond PR

DECEMBER 14, 2017

News is everywhere, and with email and social media so prevalent these days that statement is truer now than ever. It’s hard to blink without seeing either local or global news. With this in mind, why not get a piece of that action for your own marketing efforts? . You can start with a site like HARO , which sends out several earned media opportunities each day.

How To 68

How To Media Pitching Creativity 68

HMA Public Relations

DECEMBER 14, 2017

During 60 Minutes' 50th anniversary show, it was revealed that some stories reported were inaccurate or incorrect. So how did the longest-running broadcast in primetime television history earn its credibility back? [Click below for more]. The post Even #60Minutes Is Sometimes on Shaky Ground appeared first on HMA Public Relations.

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Television Report Publicity Media Relations 40

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. You check the key publications — and discover half of them have ceased to exist. You look on social media, but it’s not crystal-clear who has an independent voice. You stumble across a blogger and think, “Maybe. “. In the B2C space, influencers appear to be everywhere.

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B2B B2C Pitching Social Media 120