How to Get the B2B Marketing Persona Right [UML]
Sword and the Script
NOVEMBER 12, 2016
The term “buyer persona” has reached peak interest in the last five years, according to Google Trends. If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. Personas ought not be viewed as a fad. These are fundamental building blocks of effective marketing. Personas are useful tools to understand customer motivation in order to better influence buying behavior.
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