Sun.Feb 02, 2020

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5 tactical tips for improving your PR team’s performance

Agility PR Solutions

Public relations is the skill of building a relationship between a business or organization and its clientele and prospects. PR is needed to improve communications with the media, to spread good information about an individual or business and reduce misinformation that is often spread around. Your PR team may seem to work optimally, but there […].

Publicity 123
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2020 Super Bowl Social Media Campaign Analysis

Karen Freberg

We came. We saw. We experienced the Super Bowl. It’s truly a special time for all of us to come together, watch some football, and as professionals in the marketing/PR/social media field, analyze and review all of the ads that came out before, during, and after the game. There are are already ads that are discussing which ones are the best from the 2020 game , but here are some of my thoughts and takeaways from a social media perspective.

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Attention metrics can boost mobile ads—but marketers struggle with measurement

Agility PR Solutions

Virtually all respondents in a new survey (98 percent) believe customer attention metrics will drive value for their organizations by improving mobile advertising outcomes—but less than half feel confident in their ability to measure granular mobile ad metrics. Without deeper behavioral insights, marketers believe they are delivering lower customer satisfaction and poorly optimized ad campaigns. […].

Mobile 78
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PR pulse: Is coronavirus messaging generating irrational fear?

Agility PR Solutions

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved. The greater threat—the one that is driving elections, impacting industry and, in recent cases, decimating destinations—is our collective psychology of […].

Tourism 78
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.