Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry.

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PRSay

JANUARY 25, 2019

In honor of the recent “Mission: Impossible” marathon on TV, I bring you a tale of an urban legend that wasn’t, and what it reminded me about creating truly great content. (No, this post is not sponsored by Paramount Pictures, but I wish it were.). A few weeks ago my brother and I were talking about “Fallout “ — the new “Mission Impossible” flick — and he claimed that Tom Cruise learned to operate a helicopter for it, and actually flew all the helicopter sequences in this movie

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MaccaPR

JANUARY 25, 2019

If you walked by the Quincy Street Kitchen in Minneapolis a few weeks ago, you’d have seen guests enjoying dinner featuring Armenian holiday grilled chicken served with guasacaca sauce, along with Venezuelan pulled chicken empanadas and seasonal panna cotta. But that was no restaurant at the invitation-only soirée at Quincy Street. In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a

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How To Marketing Local Brand 83

Muck Rack

JANUARY 25, 2019

Day in the life: Get to know Eileen Kemp, senior PR manager, Lookout

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Mark My Words

JANUARY 25, 2019

The Independent. Ant and Dec’s win at the National Television Awards shows the duo are “cherished” as much as some of the biggest stars in TV history, an industry expert has said. The duo won their 18th consecutive gong at the ceremony, for best TV presenter, voted for by viewers, despite Ant McPartlin having been off-screen for much of the time. Publicist and strategist Mark Borkowski told the Press Association: “People are saying they love Ant, that he’s been through a terrible time, and wheth

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Television Publicity Industry 60