The Essential Characteristics of an Effective CMO [UML]
Sword and the Script
AUGUST 19, 2017
To say the role of the CMO has evolved is an understatement. In some ways, CMO often seem pulled in opposing directions. On one hand, a core competency in analytics and automation are a prerequisite. Yet on the other, businesses want more CMO creativity , personalization, and customer engagement, which are things that are hard to scale successfully.
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