How Earned Media Drives Consumer Behavior: Brand Engagement
Onclusive
JUNE 2, 2022
Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries.
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