3 Alternate Viewpoints You Should Read on the Death of the CMO [UML]
Sword and the Script
SEPTEMBER 28, 2019
Over the course of the summer, a few changes to the CMO role at high profile companies have caused some to conclude the role is on its way out. It’s a trend, they say. The biggest proponents of this view have been the marketing trade publications. It’s a scary headline – and fear instinctively lights up areas of the brain that kept us alive when we lived in caves.
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