Sword and the Script

JANUARY 8, 2019

This where someone with real PR experience can really help because it brings together three programs B2B shops typically already have in place – PR, content marketing and social media – to support a reference program. 3) Reports, ebooks and white papers. 4) Personal social media engagement.

B2B 77

B2B Media eBook Interviews 77

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. June: Plan Around Product Launches.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. On USB ports as a digital leave-behind.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Solo PR Pro

OCTOBER 4, 2016

Tell your client’s product creation story or share scenes from a conference or trade show. This is a great tool to support content creation for social media. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. PicPlayPost.

Video 71

Video Tools Trade Shows eBook 71