Ishmael's Corner

JUNE 21, 2020

By Mark Pinsent, Managing Director, Hoffman Europe In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences.

Trade Shows 165

Trade Shows B2B Storytelling Marketing 165

Sword and the Script

JANUARY 8, 2019

3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. If you are working for a large organization and publishing posts five days a week – this is a no-brainer – make including customers part of the process. 4) Personal social media engagement.

B2B 76

B2B Media eBook Interviews 76

The Hoffman Agency

JUNE 22, 2020

In light of restrictions on movement and the risks of bringing large groups of people together, one of the immediate impacts of the COVID-19 pandemic has been the cancellation of tech trade shows and conferences. Why virtual events are not the solution. But do virtual events alone stack up as a replacement strategy?

Trade Shows 36

Trade Shows B2B eBook Marketing 36

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. July: Leverage What You Learn.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. If you attend industry trade shows or conferences, don’t keep what you learn under wraps. How do you entice subscribers to your email newsletter?

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Website pages to show product demos, highlight testimonials, answer commonly asked questions and more. Offline, such as in your office lobby or at a trade show booth.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Solo PR Pro

OCTOBER 4, 2016

Tell your client’s product creation story or share scenes from a conference or trade show. This robust image creation tool allows you to create everything from social media posts to infographics and ebook covers. The app is $3.99, and available on Play and iTunes. PicPlayPost. Videoscribe. There is a free and premium version.

Video 71

Video Tools Trade Shows eBook 71