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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. 19 percent were piloting a program. Not anymore.

Marketing 239
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Inside Podcast Promotion

Marketwired

Last year, Serial – a serialized whodunnit chronicling the arrest and conviction of Adnan Syed for the murder of high school classmate Hae Min Lee in 1999 – became the fastest podcast ever to reach five million downloads and solidified its reputation as “ podcasting’s first beakout hit.”.

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The Best Vendors to Solve 26 Common Communications Measurement Problems, 2023 Version

Katie Paine's Measurement Blog

The fine print, in the interest of transparency: It is our business here at Paine Publishing to solve some of the measurement needs that this Best Vendors guide addresses. Typically that should include blogs, podcasts, video, digital, print, and social. “Reputation Monitoring,” etc.)

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48
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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

If you’re a business communicator, or even if you’re in another field but understand that reputation and communications make and break organizations, listen to Inside PR. A show about communicating with clients, prospects and employees – in person, in print and online. 24) Jason Keath. The Social Toolkit.