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What Are the Essential Elements of a Press Release?

PR Fuel

About 14% of small businesses fail due to poor marketing. In fact, 50% of small businesses only survive for at least five years. If you want to set your business up for success, you need to learn how to write a press release. New product launches. Updating an old product. A company rebrand.

Writing 52
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. There are three phases—evaluate, establish and execute (e3)—made up of 15 steps. Evaluate (Steps 1 – 2).

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Press Release Example: What to Include in Your Next Press Release

PR Fuel

A press release is a short document that works to grab the press’s attention to encourage them to pick up and then run your story. It’s a powerful form of communication used by businesses to reach their audience. Continue reading to learn what you need to include in your next press release with this press release example.

Examples 101