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How to Leverage Emotions to Boost Digital PR

Cision

Fortunately, emotions can be widely used in your digital PR, especially to tell stories that connect with your audience. Here is a list of four unique tips that will help you leverage emotions to boost your digital PR. However, not all of them may be the key to boost your digital PR.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He One thing that’s clear: HARO and Shankman made an indelible impression on the PR professionals it served back in the day. It challenged PR pros everywhere to consider, what was at the time, a nascent opportunity for digital PR.

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. 3 – Resolution. And House Beautiful. Conclusion.

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How to Ideate a Successful Survey Campaign

Buzzstream

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. There are already a few excellent posts about emotion in viral content, like this one from Fractl , so I’m not going to rehash all of it. Enter Reddit. New to Reddit? Leverage keyword research.

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