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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

The Proactive Report

These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications.

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Maxim Behar Among PRCA MENA Regional Award Judges 2021

Maxim Behar

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52
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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. This is more of an opportunistic approach to digital PR vs a tactic for pitching stories. Others rely on bloggers.

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PRSA LA State of the State of PR

The Proactive Report

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? . So quite a line up. Follow me on Twitter.