Advertising Digital PR Ethics Journalism 
Buzzstream
MAY 2, 2024
In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. But what if you run into those sites that don’t advertise their reporters’ contact info? For some in the social media space, these are influencers.
The Proactive Report
JANUARY 30, 2015
Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared.
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