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10 ethical issues facing public relations - PRCA Ethics Council Annual

Stephen Waddington

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178
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How to ethically use AI in public relations

Axia PR

Using AI comes with its own ethical and legal challenges. As we’ve previously covered , emerging artificial intelligence technologies can be a boon for your company’s public relations content production.

Ethics 71
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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

Driven by tough new rulings from the Federal Trade Commission, digital PR professionals more than ever need to commit themselves and their employers to ethical practice and behavior, especially when it comes to full disclosure and transparency in sponsored content and earned placement. You can do it, too.

Ethics 60
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Unveiling the Future of SEO: A Glimpse into Tomorrow’s Search Optimization

Burrelles Fresh Ideas

Sustainable SEO, focusing on quality content and ethical practices, is the future. Sustainable SEO is also sometimes known as ethical SEO, eco-responsible SEO, or green SEO.) Conclusion: Embracing the Dynamic SEO Landscape The future of SEO is dynamic and multifaceted, blending technology, user-centricity, and ethical practices.

SEO 84
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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Companies must also be transparent about their business practices and demonstrate their commitment to ethical and socially responsible behavior.

Brand 130
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How PR pros are using AI today

Axia PR

And yet, there are still many questions about the reliability, authenticity and ethics behind AI of using AI, and even how we should even consider using AI in our professional workflows. Artificial intelligence in the workplace has proved itself time and time again, and continues to be a recurring topic in industry discussions.

Ethics 62
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Maxim Behar Among PRCA MENA Regional Award Judges 2021

Maxim Behar

Maxim Behar will be one of the judges of PRCA MENA Regional Awards 2021 , honouring the year’s most effective and creative digital PR and communications campaigns, individuals, and teams across The Middle East and North Africa. The PRCA’s mission is to create a more professional, ethical, and prosperous PR industry.

Ethics 52