Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

One manages digital content for a medium-sized company with an aggressive marketing approach. The other, a few years younger, is a skilled digital content creator/strategist with a fast-growing agency. But, in the digital era, that pressure is more challenging not only from day to day, but from hour to hour and even minute to minute. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers.

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PRSA LA State of the State of PR

The Proactive Report

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. Earned Media: This is where our traditional PR skills come into play.

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4 tips for using word-of-mouth to tout your brand

PR Daily

Some influencers are paid by brands to tout their product or service, but their followers are more likely to trust their recommendations if they align with the brand’s ethics and values. RELATED: We're recognizing the brightest minds in digital PR and social media. ]. The post 4 tips for using word-of-mouth to tout your brand appeared first on PR Daily. Personal recommendations carry great weight with would-be customers.

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Social Media Usage Skyrockets in Last Decade

The Proactive Report

Ethic differences: There is very little difference between the usage of ethnic groups- 65% Whites, 65% Hispanic and 56% African-American. Get weekly Digital PR Tips. Online PR 2015 demographics pew report Social Media Strategy statisticsBack in 2005 when Pew started tracking social media usage just 7% of adults where active on social networking sites. Today that number is 65%.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

You want to learn more about digital marketing and SEO. It recommends 29 advanced digital newsletters you can subscribe to. I fondly remember sitting in a room with four PR consultant colleagues in 1997. ” PR has changed since then, and the Internet, powered by lightning fast broadband speeds, has been transformative. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts.

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30 jobs in the PR and marketing world

PR Daily

Many PR pros are fantastic storytellers. Maybe you’ve run a couple marathons, [which would] demonstrate your adventurous spirit, strong work ethic and desire to challenge yourself.”. Digital analyst— Edelman (California). Digital marketing manager— French Lick Resort (Indiana). Communications and PR manager— Aquent (New Jersey). Public relations account executive— MP&A Digital & Advertising (Virginia).

7 PR Blogs You Should Be Following

Critical Mention

Adjusting to new trends is part of the business for PR professionals. While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Ragan’s PR Daily. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our top picks: PR strategies can vary from organization to organization.

How to be a PR Pro Without Losing Your Soul

ZudePR

Similarities to PR. And the more I read the more I realised that a graphic design consultant’s life bears an uncanny resemblance to that of the PR man/woman/pro. So here are 21 tips from the author, Adrian Shaughnessy, for any graphic designer (or PR). This is the book waiting to be written about the PR industry. It shines more light than any book I’ve ever read about being a PR consultant (and it’s about design). PR/Business blog

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." Preparing a crisis strategy in the era of Digital PR. Ideally you've done the heavy lifting this year to assess your current situation, invest in the best tools for your brand, and ramp up your PR strategy in the era of Digital PR. Any crisis strategy should be a part of a larger PR strategy.

TrendKite’s Comprehensive Guide to Crisis Communications

TrendKite

A recent headline in PR News shared something we all know, but don't love to admit: " Brands See Risks but Fail to Plan for Them." Preparing a crisis strategy in the era of Digital PR. Ideally you've done the heavy lifting this year to assess your current situation, invest in the best tools for your brand, and ramp up your PR strategy in the era of Digital PR. Any crisis strategy should be a part of a larger PR strategy.