Demo Measurement Media Relations Television 
Sword and the Script
AUGUST 4, 2020
Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Earned media is sexy. It’s larger than media relations, but only in the abstract.
Critical Mention
OCTOBER 25, 2021
The third installment of HBO Max’s hit series “Succession” was one of the most highly anticipated seasons of television in 2021. For those who don’t watch, Succession follows the dysfunctional Roy family, whose patriarch, Logan Roy, owns and operates the largest media and entertainment company in the world. SCHEDULE A DEMO.
Cision
OCTOBER 20, 2016
In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?
Critical Mention
JANUARY 30, 2019
Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. As such, a platform that has the ability to monitor all of these channels should be an integral part of any media plan. SCHEDULE A DEMO.
Critical Mention
JANUARY 30, 2019
If you work in public relations or marketing—or in the business world generally—you have likely heard about several major developments in the media monitoring marketplace. When you are monitoring important media coverage—whether it’s a crisis or an especially impactful brand story—getting results quickly is absolutely critical.
Critical Mention
MAY 21, 2020
Social media provides a place for people to connect and share like-minded sentiments and opposing opinions through tweets, videos, posts and comments. Physical distancing limitations will only heighten social media usage. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?
Critical Mention
JULY 16, 2019
At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Estimated audience is another effective way to measure the reach of an earned media event. SCHEDULE A DEMO.
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