Shift Communications

MAY 3, 2016

Keeping pace with the rate of change in marketing technology has become a full time job. Heck, just keeping up with the news is a challenge, never mind closing the gap on technological skill sets you need to execute effectively. So, how in this wave of ever changing technology do we keep our heads above water here at SHIFT?

Technology 60

Technology Marketing eBook Training 60

Shift Communications

MARCH 12, 2018

So would “Acme Widgets defective product” or “Acme Widgets returns policy” – these are searches with negative sentiment attached to them, a sign that something’s gone wrong. A final caveat is that branded non-negative search is the best metric for PR to measure today. Measure What Matters.

Measurement 107

Measurement SEO Policies Reputation 107

Shift Communications

JUNE 15, 2015

Millions: At first glance, pursuing a no-hashtag policy seems like the sound choice. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. How many likes, comments, and shares did they rack up? Christopher S.

Social Media 60

Social Media Media Facebook Policies 60