Branding Data-Driven PR Policies Technology 
Shift Communications
MARCH 12, 2018
However, if we distill down the essence of public relations, it’s to build awareness and trust in a brand, such that people want to share it, talk about it, and ultimately buy from it. The biggest problem brands face – for the most part – isn’t negative press. What is branded non-negative search?
Shift Communications
JUNE 15, 2015
Where a brand had more than one social media page or profile, we chose the page with the largest audience. Millions: At first glance, pursuing a no-hashtag policy seems like the sound choice. Vice President, Marketing Technology. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
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