Shift Communications
AUGUST 9, 2017
When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. It’s rare that a week goes by without the team talking about business press coverage. All clients want it, and few understand what it takes to get it.
Shift Communications
JULY 26, 2017
A regional business reporter at a major metro newspaper may be interested in the negative economic impact Shark Week is having on shark-owned local businesses, using G.W.’s A savvier tactic would be to target reporters or outlets who may want to write about Shark Week but don’t traditionally have an in. s vegan donut shop as a prime example.
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