Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3
Shift Communications
JULY 26, 2017
There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Because even if he does everything else right, having a Tweet go live amidst the crisis saying, “ Fish Humans are friends, not food!”
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