Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data B2C 60

Shift Communications

JANUARY 4, 2016

Top-tier publications like the New York Times and Washington Post have changed from static infographics to dynamic, interactive infographics powered by complex web applications. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

In the internet of a decade ago, users experienced brands primarily through web browsers. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

FEBRUARY 13, 2017

This harkens back to the old days of web analytics, when we all tracked hits. Here’s where the rubber meets the road. Put those in a single Data Studio dashboard, and let stakeholders see the impact our video communications have. Vice President, Marketing Technology. Let’s look at the video communications funnel today.

Video 117

Video Measurement Communications How To 117