Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. Tracking Key Indicators.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

NOVEMBER 15, 2017

Analyzing your client’s overall marketing and PR performance gives you an in-depth look at how they perform against competitors and how PR can fill in the gaps. By understanding site and referral traffic, you get a sense of the impact and interest on blogs, white papers, ebooks, etc.

Data 95

Data eBook Strategy Pitching 95

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Here are some compelling reasons why tech PRs should embrace the trend. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

ImPRessions - Crenshaw Communications

JUNE 28, 2018

They’re beloved among PRs because they’re quick and affordable. Unlike custom marketing surveys, they’re administered on behalf of multiple organizations, thus spreading the cost over many sponsors. A good omnibus is a solid way to inform thought leadership content or to grab relevant data to attract media interest.

Storytelling 149

Storytelling Data Survey Financial 149

Shift Communications

APRIL 2, 2015

The Agency had just sprouted a marketing technology team arm, and I had been itching to learn more in that area for some time. I was already starting to see the need to integrate our traditional PR practices with marketing tech. I’ve been on the PR side, and I’ve ventured over to the digital side. Marketing Land.

Marketing 60

Marketing Data-Driven PR Analytics Training 60