Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. That does not mean we are left without resources to help define PR success and set the agenda for an even more data-driven PR program in the New Year. How did it affect social traffic and SEO? Check out our PR measurement tool.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Shift Communications

AUGUST 25, 2017

Success is more than just clicks; it’s also SEO, social shares, engagement and quality of content. How can all of this be measured and analyzed? SCALE is a cloud based software designed to close the data gap when analyzing how well content performs. Data-driven approaches are proven to provide the best results.

Data 92

Data SEO Guidelines Advertising 92

Prohibition

FEBRUARY 14, 2023

It can also involve data -driven strategies, such as driving lead generation, maximising reach, and measuring the success of distribution strategies. Tech PR can be used to create positive brand awareness, enhance online reputation, and boost business profits. 3d hands holding a cell phone and pointing to the screen.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MAY 3, 2016

In one year, 25% of the junior staff has participated in our MT the program which gives them hands on experience with tools ranging from Google Analytics to Social Advertising, survey best practices and keyword/SEO research. We leverage a service called Voicestorm to engage internal ambassadors to learn and share industry news.

Technology 60

Technology Marketing eBook Training 60

5W PR

JUNE 6, 2022

And as all of those elements are changing, so should the PR strategies that companies are using so they can adapt and cater to everyone’s needs. It’s relatively easy to focus on outreach if a company is utilizing the right SEO strategies such as keywords, backlinks, and more. Bylined Articles.

Trends 88

Trends Data SEO Consumer 88