Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Interestingly only one company using a formal marketing automation system.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

DECEMBER 29, 2015

What if there was a way, if not to predict the future, to at least have an early warning system about what content you should promote? Social Media Game of Thrones: A Song of PR and Social. Instead, most marketers look back at their analytics at the end of the week, month, or quarter.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60