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SHIFTing into the Future

Shift Communications

MAY 4, 2016

We’ll still be the data-driven PR agency angling to change perceptions about the role and value of public relations, but with the backing of a stalwart partner whose sole desire is to see our success and teachings amplified to the max. Basically, whenever I expected a no, I invariably got some version of yes. What’s next?

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

OCTOBER 31, 2016

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. We no longer need to force employees to toil through the drudgery of manual image identification. Christopher S. Vice President, Marketing Technology.

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