article thumbnail

PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage

Prowly

On the other hand, when one comes across a headline that reads, ‘550,000 travelers used Airbnb […]. The post PR Storytelling: How to Create Data-Driven PR Stories and Secure Coverage appeared first on Prowly Magazine.

article thumbnail

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Airbnb + 23andMe: Achieving Success with the Heritage Travel Campaign.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Getting Executive Buy-In on PR Metrics That Matter to Your Business

Onclusive

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

article thumbnail

SHIFTing into the Future

Shift Communications

We’ll still be the data-driven PR agency angling to change perceptions about the role and value of public relations, but with the backing of a stalwart partner whose sole desire is to see our success and teachings amplified to the max. Basically, whenever I expected a no, I invariably got some version of yes. What’s next?

article thumbnail

IBM Vision: The Future of AI and Public Relations

Shift Communications

Disclosure: IBM paid for my travel and expenses to attend IBM Vision 2017. cta] The post IBM Vision: The Future of AI and Public Relations appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.

Publicity 166
article thumbnail

What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

IBM sponsored my attendance and travel expenses to attend World of Watson. cta] The post What PR Professionals Should Have Learned at IBM World of Watson appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S. Vice President, Marketing Technology.