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2024’s Top 5 PR Trends: What to Watch

Newsfile

#AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Download the report!

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Coming Full Circle – From Tech PR and Back Again

Shift Communications

In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. You might have called me a bit of an untraditional candidate when I interviewed, having spent many years in PR at a small, Catholic liberal arts and sciences college.

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What is Tech PR? PR strategies that sell your tech brand

Prohibition

It is important to research the journalist and their outlet before pitching, and tailor the pitch to their interests and needs. Additionally, follow-up on your pitch, offer additional materials, and be responsive to their requests. At Prohibition PR, we use proven methodologies to build relationships with our clients.