Data-Driven PR, Definition and Media Relations

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Data-Driven PR

Definition

Media Relations

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

Using SCALE, hundreds of links from sites such as PR Daily , Spin Sucks and AdAge were ingested and assessed. Rather than being influenced by opinion and bias, turn to the data! By using SCALE, successful content (by all definitions) can be compiled and analyzed. It can also be a burden to those lacking a proper model for it.

Data

Data SEO Guidelines Advertising

Coming Full Circle – From Tech PR and Back Again

Shift Communications

MARCH 8, 2016

By definition, critical thinking is the ability to process a high volume of information, examine it objectively and develop sound conclusions. The secret sauce of media relations is developing real connections with other people – reporters, clients, peers and colleagues. Critical and Creative Thinking. Relationship Building.

Skype

Skype Creativity Education Construction

Public Relations Today

Owned Content: Calculating Success

Coming Full Circle – From Tech PR and Back Again

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