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Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. The simple fact is that public relations practitioners don’t have hours to respond to an issue. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology. It’s not all bad.

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