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Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) I know that our profession has an “it’s complicated” relationship with Wikipedia, but millions of people use it each day, and here’s what it says about reputation management: Reputation management refers to influencing and controlling an individual’s or business’s reputation.

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Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Public relations in practice is evolving from media relations to influencer relations, and then from community management to social business. Bots have been developed to help with customer service, support and sales. It’s not all bad.

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