Customer Service Ethics Information Privacy 
ImPRessions - Crenshaw Communications
MAY 18, 2018
Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility.
Sword and the Script
DECEMBER 20, 2022
In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. People will turn to the media for solace and key information. PR adopts AI as a research and content tool.
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Stuart Bruce
SEPTEMBER 16, 2017
Perfect for privacy freaks, but if you’re a privacy freak you probably wouldn’t have one anyway. It can also cope with questions about finding local businesses and restaurants, going to the cinema and telling you about local travel information. How about a role play with a series of ethical dilemmas for people to work out?
Stuart Bruce
OCTOBER 30, 2014
I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. But public relations has always depended on persuasion, information, advocacy, the truth. We’ll look at ethics and governance. But it will also increase the gap between the information haves and have nots.
Sword and the Script
DECEMBER 11, 2018
Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. 16) Customer-centric companies win. Also see Off Script Q&A No.
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