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Leading With Ethics During COVID-19

PRSay

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

Ethics 202
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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Proactive crisis communication is essential to build equity, protect against hate and be accessible to people looking for good in the world. Developing plans to deal with potential problems is a must, and creative ways to think beyond obvious crisis points is overdue. This is radio nowhere. Bad things are possible.

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Maxim Behar for “24 Chasa": "PR crisis management became routine"

Maxim Behar

Are they only dealing with crisis PR in this sick time? Crisis PR has become commonplace. A month ago I published my new book The Morning After in Bulgaria and in it I focused not so much on the communication business, but on leadership. How did the crisis affect the budgets and prices of online advertising?

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. What is Thought Leadership ?

Viral 52
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Maxim Behar for MeTV: PR is Changing Every Single Day

Maxim Behar

Imagine the world 15-20 years ago, there was the traditional media, TV channels like yours, newspapers, radio stations, and that was all. Before we were consultants, we were sitting quietly, looking at the ceiling, and the clients used to come and say ‘Please advise me how to make this article’ or ‘How do I solve this crisis’.

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How to Build Brand Value  

Onclusive

Building Brand Awareness Through Thought Leadership Thought leadership is an effective way to establish a brand as an industry authority. The key is to have a pre-established and adaptive comms crisis strategy that you can apply to a multitude of scenarios.

Brand 195
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7 PR Blogs You Should Be Following

Critical Mention

Our take on PRsay’s blog: PRsay is an excellent resource for those looking for professional development advice or PR leadership tips. Its blog posts give readers a great understanding of ethical PR advice to help media personnel kickstart their profession. PRNEWS Blog. Until next time! Critical Mention. SCHEDULE A DEMO.