Remove Crisis Remove Crisis Management Remove Storytelling Remove Viral
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Weekly Roundup of Awesome Links: Week of August 25, 2014

Melissa Agnes

From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. This week’s episode of The Crisis Intelligence Podcast. Crisis Management Resources' Listen here!

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How to Write a PR Case Study: A Comprehensive Guide

Remote PR Jobs

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Here's why.

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#14: What happens when influence outshines advertising?

NewsWhip

As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. When a negative story breaks, is this something that’s really going viral? Follow Bryan on Twitter: @bryanpedersen.

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Be Human: 4 Lessons From xPotomac 2015

Cision

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Preparing for crisis. Bring your own unique story.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

I was thinking when we were first talking about brainstorming, what is now the crisis management feature on Spike. And I would say they don’t make the headlines maybe on a regular basis, but I think whatever infrastructure segment you are in, you have to have the expectation that you have the ability to go viral.

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War of Ideas: How to Fight and Win on the Social Media Front (Part 2)

Melissa Agnes

I also talked about human behavior and how, by understanding what makes something go viral, organizations and leaders can leave themselves less exposed and less vulnerable, and in doing so can then empower themselves and their teams to be more proactive. Why is it so important to be proactive in your crisis management today?