How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page. We had caused the wrong kind of viral sensation.

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Wanted: Talented brand storytellers

PR Daily

How has content helped you meet your recruitment, brand awareness, crisis recovery or lead generation goals? We’re seeking brand storytellers who know their way around a clickable headline, a viral video or a fleeting social trend. Audio Storytelling.

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Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

What do you think of the ad and the subsequent viral response? ” Why it matters: Whether it’s a new trend or a viral social media conversation, brand managers are constantly jumping on bandwagons to seize a ray of the spotlight for their organizations.

‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay

PR Daily

The post ‘MSNBC Mom’ goes viral, Nestle goes vegan (sort of), and brand managers support #WorldMentalHealthDay appeared first on PR Daily. Also: NASCAR and British Airways promise sustainability, how much to spend on a social media agency, words PR pros should avoid, and more.

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Panera’s missed opportunity offers crisis response lessons

PR Daily

The company cut ties with an employee whose viral TikTok video showed its frozen pasta being warmed in hot water before being served. However, this viral moment is a missed opportunity for Panera, especially with its decision to dismiss the employee.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

The post TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser appeared first on PR Daily. Also: NCAA buckles on athlete earnings rule, recruiting employees with grant money, a #MeToo version of ‘Baby, It’s Cold Outside,’ and more.

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4 ways to prepare for a crisis—and respond where it counts

PR Daily

Control the narrative” is advice often heard in PR circles when the conversation turns to crisis communication. They will address the topic, “When social media goes ‘into the unknown’: Do’s and don’ts for savvy crisis response.”. “We How then to act in a crisis?

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Once Upon a Time…3 Keys to Good PR Storytelling

Cision

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how.

Victoria’s Secret CMO retires after transgender hire, Google employee memo goes viral, and Coke stands firm on same-sex ads

PR Daily

Good morning, PR pros: A Google employee’s memo is going viral within the company, racking up more than 10,000 views by fellow staffers since it was published last week. How can you better engage your employees to avoid a PR crisis?

5 lessons in virality from 'Saturday Night Live'

PR Daily

Many brands seek the recipe that makes content go viral; though there’s not one ingredient in the special sauce that guarantees a hit online, PR and marketing pros can learn a lot from SNL’s success throughout the years. Here are five lessons in virality: 1. Consumers love a good throwback, which is why Jimmy Fallon’s “Saved By the Bell” skit went viral and Coke’s Surge supply sold out in record time when the brand brought it back on Amazon.

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WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

It’s an excellent example of simple ways you can connect and uplift audiences during the crisis. For example, we previously set limits on forwarded messages to constrain virality, which led to a 25% decrease in message forwards globally at the time. CRISIS LEADERSHIP BOARD.

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SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

How to manage your COVID-19 response

PR Daily

Ragan Communications and PR Daily will conduct a special day of learning, Crisis Communcations Virtual Conference: Managing Communications Through the Coronavirus , to help communicators prepare for the unprecedented challenges they face as this crisis moves across the globe.

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

Examples of hero content include a viral video or a large seasonal campaign. Content Marketing COVID-19 Crisis Communications Marketing PR Industry Social Media Storytelling The WorkplacePR pros on social media should focus on providing value to their audience.

During COVID-19, some business owners are their own worst enemy

PR Daily

So many companies have undone all the good work done by their PR agencies and gone viral for the wrong reasons. Branding COVID-19 Crisis Communications Executive Communication External Communications Leadership Communications Media Relations PR Industry Storytelling

Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade

PR Daily

When should you turn to your CEO in a crisis? The post Nike’s ‘Betsy Ross’ sneaker, Amazon exec’s viral clapback and an influencer tirade appeared first on PR Daily.

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The origin and definition of 10 COVID-19-related terms

PR Daily

COVID-19 Crisis Communications Internal Communications Media Relations PR Industry Speechwriting Storytelling The Workplace Writing & EditingOne by-product of the COVID-19 pandemic is the introduction of a vocabulary pertaining to the disease.

Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Blue Bell faces viral challenge meltdown. A viral video of a person opening a carton of Blue Bell ice cream, licking the top layer and putting it back in the store freezer has inspired others to do the same with ice cream and other products under the hashtag #icecreamchallenge.

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What American Airlines’ crisis response can teach brand managers

PR Daily

American Airlines seems to have learned—largely from United Airlines’ recent tone-deaf response—what not to do in a crisis. RELATED: Keep your cool in a crisis with these tips.]. Combine these trends and expect more and more disturbing airline videos to emerge and go viral.

Away blames CEO’s departure on ‘Twitter mob,’ Yamaha warns against ‘playing Ghosn,’ and Instagram cracks down on photoshopped images

PR Daily

Also: Apple flexes its storytelling muscles for Chinese New Year, report outs apps sharing users’s data, tips for great social media bios, and more. Social media users’ reactions can spread viral vitrol, forcing leaders and other individuals off social media as they recover.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis. CRISIS LEADERSHIP BOARD. Looking for more insight on how to address the current global crisis and lead your organization into a strong recovery?

NASCAR alters stance on guns, GM workers strike, and Purdue Pharma files for bankruptcy

PR Daily

The video is a great example of the power of storytelling—along with a reminder to emphasize authenticity in your tales. How can you make your storytelling efforts more authentic and meaningful? 7 hints to help create viral content. PR crisis?

South Dakota meth PSA goes viral, Chick-fil-A drops donors after LGBTQ protests, and 72% of consumers switch to competitors after bad service

PR Daily

The ad went viral as Twitter and other social media users ridiculed the slogan. Knowing how to align your legal strategy and crisis response can be a tough problem for communicators facing public recrimination.

T-Mobile and Sprint celebrate merger approval, Netflix reigns according to Nielsen data, and NASA debunks viral #broomchallenge

PR Daily

NASA responded to a viral challenge that recently took off on Twitter, which claims the only day that brooms could remain upright was on Feb.

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Barbie’s bid to close the ‘dream gap,’ the perils of commenting on Hong Kong, and viral whisky ‘Tide pod’ gets jeers

PR Daily

As the NBA’s PR crisis with China intensifies, other organizations have entered the fray. Related reading: Hong Kong seeks to hire PR crisis firm—but finds no takers. McDonald’s is hoping to replicate the success of Popeyes’ viral chicken sandwich.

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. Related reading: 4 crisis management keys. Timing is everything: When to issue your crisis response.

Why you should address the coronavirus with employees

PR Daily

Their sophisticated risk assessment and triage resources can assist when an employee becomes ill or winds up in the middle of a political crisis. Crisis Communications Employee Engagement Leadership Communications Storytelling The Workplace

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. As newsrooms continue to shrink, communicators can break through with savvy storytelling efforts and targeted, interesting pitches.

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Employee emails worsen Boeing’s reputation, Taco Bell offers $100K salaries, and Carnival bans offensive clothing

PR Daily

FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ]. In Carnival’s case, a viral photo of a passenger lounging on the Lido deck in an offensive shirt doesn’t bode well for reputation management.

Goldman Sachs issues diversity challenge, 23andMe lays off 100, and Sonos chief apologizes after backlash

PR Daily

Also: Baskin-Robbins receives delicious PR from a viral video, the limits of voice search, Express to close 100 stores as it restructures, and more. Good morning, PR pros: Baskin-Robbins received love after a TikTok video went viral.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

The decision came after the school apologized for the incident, which went viral after one of the show’s models refused to wear the accessories, which included exaggerated red lips and large black ears: Disgusting.

WeWork to lay off 2,000, Deloitte marketing report reveals ‘experience debt,’ and LinkedIn debuts employee engagement features

PR Daily

s streaming service, Disney+, released a now viral Twitter thread, touting its lineup coming to the service: It. Why it matters: Layoffs accompanied by news of an adverse work environment are a recipe for a deepening reputational crisis.

The 5 most popular stories on PR Daily this week

PR Daily

This week, readers were interested in Tesla’s response to viral video, content distribution habits that miss the mark, how Converse is embracing diversity and inclusion and more. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

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Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

The Verge reported that “the whole thing seems to be designed to go viral.” Content Marketing Crisis Communications Executive Communication Marketing Media Relations Morning Scoop PR Industry Social Media Storytelling The Workplace Visual & Video Communications Writing & Editing

Pepsi’s new catchphrase, TikTok’s transparency report, and the best times to post on social media

PR Daily

Good morning, PR pros: A Twitter post asking New Yorkers which seat on the subway is the best has gone viral, prompting many users to jump aboard the trend and tweet their own memes.

Lufthansa slams striking workers, when your company should speak out, and Starbucks’ new holiday cup

PR Daily

These continued high sales numbers for Popeyes must still be attributed to that viral sandwich campaign, and a savvy communications team must figure out how to attribute that ROI so they get the credit for their hard work.

CVS and Walgreens join anti-gun trend, Forbes admits gender bias in innovators list, and why many employees criticize your brand

PR Daily

Good morning, PR pros: Nissan still hasn’t found the bottom of its leadership crisis : CEO Hiroto Saikawa resigned Monday. The struggle highlights the importance of good governance and shows how top executive pay can quickly become a PR crisis.

Twitter suspends Planters’ ‘Baby Nut’ accounts, top platforms tackle privacy and fake news concerns, and Hulu chief is out

PR Daily

Kraft Heinz’s strategy to make Planters’ Super Bowl spot go viral was blocked by Twitter for violating its spam and platform manipulation policy. Also: Oscars prediction app’s tweet snafu, Super Bowl engagement wins, what consumers want online (and how seldom they get it), and more.

DoorDash lags on data breach disclosure, Instagram users seen declining, and the wealth-gap problem for communicators

PR Daily

After Carson King’s sign for beer money went viral, the Iowa resident decided to continue raising money for the University of Iowa Stead Family Children’s Hospital. Related reading: 5 common missteps in crisis communication. 3 steps for protecting your organization from a crisis.

Insights into impulse purchases, Twitter’s new reply filters, and ‘Royal Sussex’ Instagram bombshell rattles the Palace

PR Daily

Within your crisis strategies, assign and outline roles to accomplish response measures and make sure your workforce understands them and is actively involved. Also: YouTube influencer shares tips to quell health care ‘misinformation,’ CollegeHumor lays off almost all its staff, and more.