5 Proven Ways PR can Develop Client Media References in B2B Organizations
Sword and the Script
JANUARY 8, 2019
Marketing also has purse strings that can be creatively – and ethically – spent to appease a specific rep with the right reference. Make it safe and easy: they talk – you write – they edit and approve (this would work for a podcast too). 3) Reports, ebooks and white papers. 4) Personal social media engagement.
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