Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack.

Analysis 151

Analysis Tools Software SMB 151

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

JULY 10, 2018

And, he manages a small team of people who manage the corporate GM social channels (external AND internal). George Fiddler, Creative Director, Olson Engage. As caretakers of the longest-running SMB chapter in the U.S., Holly Spaeth, Director-Digital Marketing, Polaris. Why is she a power broker? Why is he a power broker?

Social Media 24

Social Media Media SMB Tourism 24