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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Healthcare Health and wellbeing provision modernisation - visiting a pharmacy or surgery when you’re sick makes no sense. The latter is a huge opportunity.

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NHS at 70: Ten difficult conversations for communicators

Stephen Waddington

An aging population with complex health needs, underfunding, political agendas, privatisation, parochial self-interest, healthcare that doesn’t meet quality standards and questions over the type and location of delivery, are just some of the huge questions that its leaders face.” 8 Patient data discourse Data privacy is a tricky subject.

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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Sword and the Script

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com.

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