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3 (relatively) easy ways to get your brand started on TikTok

Communications Conversations

However, despite TikTok’s immense success the last year or so, we haven’t seen brands adopt TikTok anywhere close to “en masse” just yet. None of the existing work is going anywhere and now you’re asking them to add an entirely new platform that’s reliant on uber-creative ideas + video to make an impact?

Brand 60
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Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

Other professions such as finance, banking, law and accountancy are upskilling en masse. I started by reading and looking at videos on the web. It also induces being part of creativity in AI groups. PRs who fail to accept this new reality and fear AI will see others move ahead. How do other professions compare with PR?