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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

As one journalist cynically put it , WeWork is “a real estate business trying to look like a tech startup.” The value of the reputation boost from its decisive social activism may offset other financial losses. ” In that case, the meat ban was probably smart branding. Ambien is woke.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.

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Adding value is the new closing: content marketing strategies to drive sales

Prohibition

Some examples include: Thought leadership videos offering advice to customers. Of course, adding value doesn’t have to be limited to current customers and warm prospects. Of course, this looks different for each audience type, but broadly follows the below structure. Leads come in all shapes and sizes. The virtual sales funnel.

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Maxim Behar for the Polish Magazine PR Manager: Modern PR Globally

Maxim Behar

Now the leadership is horizontal. In PR agencies we work on the "secondary" market, as well as lawyers or real estate brokers. You shouldn’t choose your PR based on lower fees and risk your reputation. But destroying your reputation cannot be fixed so easily these days.

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PRoust Questionnaire: Helen Slater

PR Conversations

Plus that organisational PR relies on the leadership (and employees) and their actions. Of course those people are not my clients for long… 7. Which real, historical or fictional person or brand would you like to give a reputation makeover? What do you regard as the lowest depth of misery in PR?

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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

Given its worldwide reputation for medical research and education, responding to each reporters’ requests would be overwhelming. Place profiles of your company’s subject matter experts in your newsroom — with brief bios, images, video clips and thought leadership in the form of blogs, recent presentations or previous media interviews.

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