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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Retail and restaurant partnerships. Some of our most fruitful relationships have been with retail establishments – particularly restaurants.

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The Ethical Implications of Blurred Lines – Cheryll Forsatz

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. Now it’s all regulated. PR is involved.

Ethics 52
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How To Get The Best From A PR Agency

ImPRessions - Crenshaw Communications

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. Offer access. This is likely at the top of the agency’s list.

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Medical Marketing Maven: Interviewing StoneArch Agency President and CEO Marcia Miller

MaccaPR

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

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How Target’s #lillyfortarget launch was a huge social media (and business) win

Communications Conversations

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Here’s a big brand experimenting with a brand new tool during a huge new product launch. Yeah, I’m not buying in.

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PR Pros’ Holiday Toolkit: 5 Press Release Examples from Amazon to Starbucks (+ more)

Newsfile

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. Get gifting! Overall, the company predicts holiday sales will total $1.54

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Your Ultimate Guide to Press Release Distribution

PR Fuel

They specialize in sharing corporate announcements. For example, PR Newswire might be best for corporate announcements. You might find another distribution service working for announcing product launches. Suppose you are a retailer of precious metals. These all serve different purposes. Share Your Press Release.